Benedetto Vigna

Benedetto Vigna is CEO of Ferrari, one of the world’s most iconic brands. Yet his path there did not run through the car industry. Vigna is a physicist by training and joined Ferrari in 2021 after 26 years at the semiconductor company STMicroelectronics. There he was among the pioneers of the motion sensors now found in almost every smartphone, and he holds more than 200 patents. Today he is leading Ferrari through one of the biggest technological shifts in its history, where electrification and digitalisation meet long traditions. Few embody the tension between heritage and renewal more clearly.